Privacy Policy

We respect the privacy rights of all our visitors and recognise the importance of protecting the information collected about them.

This privacy policy is about how we collect, store, and use the personal information that you provide to us.

Please read this policy (“Policy”) carefully before you start to use our website [www.zephyne.com] (“Website”), whether as a guest or registered user. This Policy sets out the terms under which the personal data that you supply or which may be collected while you use the Website may be used.

If you are under the age of 16, you must inform a parent or guardian about our privacy policy and obtain their agreement to this privacy policy before using any of our online services, including, but not limited to, registration with Zephyne, subscribing to our newsletter or placing an order with us.

In this policy, "we", "us" and "our" refer to Zephyne London Ltd. For more information about us, see Section “About us” below.

Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies, or targeting cookies and are provided by the following: Shopify, Pinterst Facebook, Instagram, Google, Klaviyo, Microsoft.

To deactivate the use of third-party advertising cookies, manage your cookie preferences. This page allows you to block some, or all, cookies. However, if you chose to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

 

HOW WE COLLECT YOUR PERSONAL DATA

At Zephyne we like to get to know our customers – after all, this is how we discover new ways to provide you with an extraordinary shopping experience.

We process data in a number of ways, including providing services that you have requested, offering you a personalised experience and informing you about special events or relevant Zephyne news. We might also use the information we have to contact you about any information we might need to process your orders, returns or queries.

You by no means have to give us any of this personal information however if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we completely respect that.

• Registration or subscription for one of our services or marketing channels.
• Use our online services such as placing an order or buying a gift voucher.
• Interaction with us via social media or digital advertising on our or some else’s website.
• Use our personal shopping or bespoke services, ask for information or assistance, give us a testimonial or other feedback, comment on any blogs or articles featured in our services.
• Attendance of an event that we run or sponsor, enter competitions or special promotions, sign up for our special offers or other updates, participate in focus groups or fill in surveys.

 

THE TYPE OF PERSONAL DATA WE COLLECT & THE REASONS AS TO WHY WE PROCESS THIS DATA

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

• Contact Details & Address
• Deliver your purchases to you: We’ve got to do this to perform our contract with you and get you your jewellery successfully.
• Send you delivery and service correspondence by e-mail, such as order updates: We’ve got to do this to perform our contract with you.
• Send you information by email or post, about our new products and services: We will only send this with your consent such, e.g., our newsletters. Rest assured we try to only send the good stuff.
• Fraud prevention and detection: We use this information to ensure the proper administration of our website and business.
• Date of Birth & Gender
• Fraud prevention and detection: We use this information to avoid any dishournable transactions to ensure the proper administration of our website and business.
• Send you discounts and updates: We only do this with your consent to. That way we know you'll enjoy them!
• Transaction Data (Payment Information)
• This may include your contact details and card details used to take payments, make refunds and prevent fraud. This process of data ensures the proper administration of our website and business, as well as the fulfilment of our contract (supplying the purchased goods & services) and keeping proper records of those transactions.
• Correspondence Data
• This includes information contained in or relating to any communication that you send to us. This data may be used to train our staff in customer services, processed for the purposes of communicating with you and record keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
• Purchase History & Saved Items
• We may process this data to allow you to buy items you have had in your basket and make returns, both of which are essential to fulfilling our contract with you. The process of this data may also be used to find out trends of purchase and what you, amongst other customers, purchase, which in turn helps us in the proper administration of our website and business.
• Information About Your Phone Or Laptop, And How You Use Our Website (Usage Data)
• This may include IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics & Shopify Platform. This usage data may be processed for the purposes of analysing the use of the website and services – essentially to give you the best and most personalised shopping experience possible. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services. It also helps to prevent against fraud which is an essential need for the operation of our website.
• Information Received From Surveys Or Competitions
• We’ve got to process this data to allow the survey or competition to work and perform our contract with you (the one that is started when you enter into a competition for example).

 

RETENTION & DELETION OF YOUR PERSONAL DATA

We take appropriate measures to ensure that any personal data is kept secure and is kept for only so long as is necessary for the purpose for which it is used.

To unsubscribe from marketing communication, you can click onto the "unsubscribe" link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication.

Each "unsubscribe" link only relates to that specific type of communication (e.g., marketing communications or survey communications). This means that unsubscribing from marketing communications will not automatically unsubscribe you from our survey communications (or vice versa). Please also note that you may continue to receive communications which are already on route to you for a short period of time while your relevant unsubscribe request is being processed.

Alternatively, to request information or any correction or deletion of data, please email our customer services team on info@zephyne.com stating your name and your contact details.

 

CONFIDENTIALITY & SECURITY OF YOUR PERSONAL INFORMATION

We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose.

 

SHARING PERSONAL INFORMATION

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We are dedicated to earning the trust of our customers.

However, we share your personal information with the following thrid-party service providers as an essential part of being able to provide our services and fulfil our contracts with you, as described above. For example:

• Companies that operate to get your purchases to you, such as payment service providers and delivery companies like Royal Mail, FedEx & DPD.
• Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business effectively such as Klaviyo for email marketing.
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
• Companies approved by you, such as social media sites (if you choose to link your accounts to us).
• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
• Financial transactions relating to our website and services will be handled by our payment services providers, PayPal or Shopify Payments. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers' privacy policies and practices at: https://www.shopify.com/legal/privacy and https://www.paypal.com/en/webapps/mpp/ua/privacy-full
• We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
• We may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

 

BEHAVIOURAL ADVERTISING

Zephyne engages in online advertising to ensure you are kept updates with relevant products and offers. We hope it helps you find the products you are after.

Like most brands, we target banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Zephyne or on Zephyne banners or ads you have previously clicked on.

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

 

USING PERSONAL INFORMATION

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

 

LAWFUL BASIS

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms. 

 

AUTOMATIC DECISION-MAKING

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

 

YOUR RIGHTS

• GDPR: If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information provided under "About Us". Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
• CCPA: If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information provided under "About Us". 

If you would like to designate an authorised agent to submit these requests on your behalf, please contact us at the address above.

 

THE COOKIES WE USE

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimise your experience on our Site and to provide our services.

• Essential Cookies: These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets and wish lists cannot be provided. 

• Functionality Cookies: These cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to remember changes you have made to text size, fonts and other parts of web pages that you can customise. This improves your experience and makes your browsing simpler, easier and more personal to you. 

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y
c	Used in connection with checkout.	1y
cart	Used in connection with shopping cart.	2w
cart_currency	Used in connection with shopping cart.	2w
cart_sig	Used in connection with checkout.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Used in connection with shopping cart.	2w
checkout	Used in connection with checkout.	4w
checkout_token	Used in connection with checkout.	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout.	30min
hide_shopify_pay_for_checkout	Used in connection with checkout.	session
keep_alive	Used in connection with buyer localization.	2w
master_device_id	Used in connection with merchant login.	2y
previous_step	Used in connection with checkout.	1y
remember_me	Used in connection with checkout.	1y
secure_customer_sig	Used in connection with customer login.	20y
shopify_pay	Used in connection with checkout.	1y
shopify_pay_redirect	Used in connection with checkout.	30 minutes, 3w or 1y depending on value
storefront_digest	Used in connection with customer login.	2y
tracked_start_checkout	Used in connection with checkout.	1y
checkout_one_experiment	Used in connection with checkout.	session
checkout_session_lookup	Used in connection with checkout.	3w
checkout_session_token_<<token>>	Used in connection with checkout.	3w
identity-state	Used in connection with customer authentication.	24h
identity-state-<<token>>	Used in connection with customer authentication.	24h
identity_customer_account_number	Used in connection with customer authentication.	12w

• Website Analytics / Performance Cookies: We use these cookies to measure and analyse how our customers use our online services to ensure we have the best designed and performing website. An example of cookies used for this purpose are Google Analytics. This allows us to continuously improve our online services and your shopping experience.

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_evids	Shopify analytics.	session
_shopify_ga	Shopify and Google Analytics.	session
customer_auth_provider	Shopify analytics.	session
customer_auth_session_created_at	Shopify analytics.	session

• Targeting & Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
• Third-Party Cookies: When you use our website, you may also be sent third party cookies. Our advertisers or service providers may send you cookies. They may use the information they obtain from your use of their cookies:
• To track your browser across multiple websites;
• To build a profile of your web surfing;
• To target advertisements which may be of particular interest to you. In addition, we use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

 

MANAGING COOKIES

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

• Chrome: https://support.google.com/chrome/answer/95647?hl=en;
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences;
• Opera: http://www.opera.com/help/tutorials/security/cookies/;
• Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies;
• Safari: https://support.apple.com/kb/PH21411; and
• Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

 

DO NOT TRACK

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

 

AMENDMENTS

We reserve the right to modify this Privacy Policy at any time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Any material changes we may make to our Privacy Policy will be updated in our Privacy Policy section on our website.

Please review it occasionally to remain informed and updated.

 

COMPLAINTS

As noted above, if you would like to make a complaint, please contact us by e-mail using the details provided under “About Us” below.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/ or on 0303 123 1113

 

ABOUT US

This website is owned and operated by Zephyne London Ltd.

We are registered in England and Wales under registration number 14254702, and our registered office is at 7 Bell Yard, London WC2A 2JR, United Kingdom

You can contact us via email: info@zephyne.com